In essence, an encoder should be as easy to use as possible, as nobody likes to spend too much time and effort simply changing an item's format. Hating or loving an application is usually determined by the interface design. What all these apps have in common is the ability to create or manage video and audio files, so the media Encoder fits right in. Furthermore, it can serve as a companion for other related applications such as Adobe After Effects, Premiere Pro, Audition, Character Animator, and Prelude. Adobe Media Encoder is a standalone application handy for encoding audio and video in multiple formats.
